Riot Games Arcane Premiere

Our Arcane activation thrust us into that exact scenario, introducing us to the folks at Riot Games for the first time and reuniting us with our friends at Netflix. The entire activation took place over nearly a month, coinciding with both the local and international release of the acclaimed series.

Taking over multiple locations on Riot Games’ campus, we used the Unreal Engine to design, produce, and create several different interactive moments for the event that transported attendees straight to Zaun and Piltover.

Fixtures included the Arcane Wall – a next-level Step & Repeat photo op – along with the Hextech Crystal, a kinetic sculpture amalgamating projections, lighting, and sound effects that guests could trigger by teaming up. Beyond that, a bamboo breezeway treated guests to behind-the-scenes content projected across its walls. Finally, guests viewed the premiere of Arcane in a massive dome, complete with 360° projections timecoded to extend the environments and effects from the series.

Our Arcane activation gave us ample opportunity to flex our engineering and architectural muscles, along with demanding plenty of our creative technology expertise.