Netflix House: Eve of the Outcasts

Wednesday Season 2 Immersive Experience

3981 When Netflix opened the first-ever Netflix House, they weren’t just launching a venue — they were pressure-testing a new idea: could their worlds become real, repeatable destinations? Raven was one of the first answers. We partnered with Netflix to bring Wednesday Season 2 into the physical world as a semi-permanent, traveling experience designed to anchor Netflix House’s inaugural location and help define what would come next. It needed to feel unmistakably Wednesday — dark, playful, and a little twisted — while also working as a durable, ticketed attraction that could move between cities without losing its bite.

Scope

Lighting Design
Web Design
Narrative & Strategy
Visual Content Design
Audio / Visual Production
Interactive Installation
Custom Fabrication
Experiential Design
Design
Software Development
R&D / Prototyping
Robotics
Creative Direction
Spatial Design
Engineering
Creative Technology
Project Management

The moment Raven became a semi-permanent, traveling Netflix House experience, everything clicked. We weren’t designing a one-off build; we were designing a system. Every creative choice had to balance atmosphere with mobility, detail with durability, and spectacle with repeatability.

We built a narrative flow that could hold together wherever it landed. Guests ease in through a pre-show set inside Enid and Wednesday’s dorm room before stepping into “Eve the Outcasts,” a gothic festival that anchors the experience. From there, lighting, sound, and gameplay pull visitors through a series of interconnected spaces that feel more like wandering into a strange carnival than moving room to room.

Custom, gothic-leaning games twist familiar carnival mechanics into something darker and more playful, inviting guests to compete, explore, and linger. Behind the scenes, every room, game, and scenic moment was engineered as a self-contained module — designed to be disassembled, shipped, and rebuilt while keeping the experience cohesive and cinematic.

Raven ultimately helped define the first chapter of Netflix House. It welcomed devoted fans, curious mall visitors, and social-first audiences alike, while giving Netflix a scalable blueprint for future builds. More than a Season 2 launch, Raven set a tone — immersive without being precious, modular without feeling flat, and bold enough to turn fandom into a place you can actually walk into.