Pfizer Kinetic Helix

Our journey with Pfizer began with a desire to create a captivating installation for their new offices. The concept of a physical double helix that could be programmed to represent different chemical structures and strains ignited our imagination and set us on a path of innovation. We took on the responsibility of engineering, component design, development, and programming architecture. Our goal was to create a piece that would capture the spirit of Pfizer's scientific innovation and aspirations.

We started with a lengthy R&D process that involved technical design, 3D printing, and rapid prototyping. Once we validated the design intent, we built a 3-module section of the sculpture using custom fabricated pieces that would represent the final product.

We then assembled the final production elements in three sections and thoroughly QC'd them in LA to ensure the final assembly was flawless. The installation process was not without its challenges, as we had to hoist sections of the sculpture into place and join them together with some components needing to be assembled onsite and in the air.

After 10 days, the piece was fully operational and underwent a series of quality assurance checks to ensure a successful integration into the building. The placement of the sculpture in the entryway to the leadership and vision forward center of the company reflects Pfizer's commitment to scientific advancement.

The sculpture, comprised of 56 independently controllable modules, variable speeds up to 3 rpm, and 112 independent color-changing end effectors, showcases the beauty of science and innovation. Its movement styles and lighting aesthetics change throughout the day, capturing the continued growth of Pfizer.

In the end, our collaboration with Pfizer resulted in a built environment that encapsulates the success and aspirations of the organization through creative technology.