Google Brighter in the Dark

Creative Technology at Coachella
905 For Brighter in The Dark we brought the world of Childish Gambino to life through the lens of the Pixel 3 by implementing design and creative technology. We built two pyramids on the Coachella festival grounds that housed separate installations.
The first installation featured an auditory journey that concluded with a time-coded projection element. The second installation featured a personification of Childish Gambino’s voice using an audio reactive laser system.

Credits

Production

  • AgencyGoogle E&E
  • Creative DirectionAlex Czetwertynski, Freeka Tet
  • Production DesignVTProDesign